// AI-NATIVE AGENCYYour growth team. Without the headcount.
AppDNA is an outsourced app growth team for subscription apps: one senior strategist directing a platform of specialist agents — a dedicated one on every growth module — running your whole funnel for less than the cost of a single senior hire. And when you want to bring it in-house, it graduates to your own team instead of leaving with ours.
An outsourced app growth team is a growth function a subscription-app company rents instead of hiring — strategy plus execution across the full funnel, without building the headcount. AppDNA delivers it as one senior human strategist directing the platform's specialist agents, with a dedicated agent on every growth module. The strategist sets direction and approves every change; the agents do the round-the-clock execution and ship changes inside the app through an SDK, without an App Store release. It is priced at $250 per strategist hour plus a platform plan, with typical monthly engagements from $1,500 to $11,250 — and everything the team produces lives in a workspace the client owns, so it can graduate to an in-house team through Implementation and On-Site Training rather than being lost at the end of the engagement.
A real growth team is expensive. A leaky funnel is more expensive.
To run app growth properly in-house you need range — someone on ASO, someone on paid, someone who understands paywalls and onboarding, someone on retention, and a senior head to direct them. That's a team, and a team is a headcount line most subscription apps can't justify at their stage. So growth gets done part-time by whoever has a spare afternoon, and the funnel leaks in the places nobody owns. Our model gives you the whole function — the specialisms and the senior direction — as one engagement, for less than a single senior hire, with none of the recruiting, ramp, or management overhead.
The specialisms of a full team. The cost of less than one hire.
A dedicated agent on every module. A senior human directing all of them.
The team is real — it's just built differently. A specialist agent sits behind each growth module, watching your data around the clock and drafting the work: the ASO tests, the paywall variants, the onboarding changes, the retention journeys, the paid-UA creative. A senior human strategist directs them — deciding what's worth doing, killing what isn't, verifying every finding, and approving everything before it ships. That's the coverage of a full growth team and the throughput no human team matches, with one senior head accountable for the outcome.
Human strategists. AI execution. Results that compound.
The nine modules, one team.
A specialist agent on each, strategist over the top. Point tools optimize one slice and ask you to become the operator. We own the loop across all nine and hand you the results.
An outsourced team that stops at the store left half the funnel on the table.
Most outsourced growth help is store-side — ASO, paid UA, creative, competitor tracking. That's real work and this team does it. But it's the top of the funnel; the conversions and revenue are decided deeper, at the paywall, in onboarding, across retention and win-back — inside the app, where store-side teams and tools can't reach. Our model is different by architecture.
The only system that executes across the whole funnel — including inside the app itself. Store page, ads, and creatives are half the funnel; paywalls, onboarding, retention, and win-back live inside the app, and our SDK ships changes there without a release. Store-side tools stop at the store.
The practical effect: a change to your onboarding or paywall ships to devices in days, without an App Store release — so the team's experiments run weekly instead of waiting six weeks for an engineering slot.
Most outsourcing leaves with the vendor. Ours moves in with you.
The usual bargain with an outsourced team is lock-in — the capability lives with the vendor, so leaving means starting over. We built the opposite. Everything the team produces lands in your own workspace and Growth Memory, so the learning compounds instead of restarting, and it's yours to keep. When you're ready to run it in-house, the work is already there to hand over — and On-Site Training and Implementation exist to do exactly that. We work ourselves out of the retainer, and the system stays.
Fire us and keep everything.
Priced in the open. Shipped work on the page.
We take on a small number of new managed clients at a time to protect strategist attention. Ask for current availability on the call.
The practice that became the platform.
We ran this loop by hand for a decade before we automated it — around 300 apps worked on by the team behind AppDNA.
We ran this loop by hand for a decade. AppDNA is the loop, automated.
Before outsourcing your growth function.
One senior strategist directing the platform's specialist agents — a dedicated agent on every growth module — running your full funnel. You get the coverage and throughput of a full growth team and one senior head accountable for it, without building the headcount yourself.
Get a growth team without the headcount.
Book a call and get a free Growth Conception — a real 10–15 page plan for your app — in two days — or start with a two-minute audit. Both free, both yours to keep.