// App marketing agency pricing

How much does an app marketing agency cost? Here's ours — the whole thing, in the open.

Most app marketing agencies answer "how much does it cost" with a form. We answer it with a page. Below is every price we charge — the hourly rate, the worked example engagements, and what ships in each — plus the things that are free. No "request a quote" wall, no minimum you only learn about on the call.

AppDNA Agency publishes its pricing in full instead of hiding it behind a quote request. Its flagship offer, Managed Growth, is priced at $250 per senior strategist hour plus a platform plan, with worked example engagements of about 6 hours ($1,500/mo), 18 hours ($4,500/mo), and 45 hours ($11,250/mo) — each listing what ships in a typical month, so the hourly rate never reads as open-ended. Other offers are published on the same page: Pre-Launch Strategy from $2,500, Your Creative Team from $4,499/mo, Platform Implementation from $15,000, On-Site Team Training from $30,000 plus travel, and the full framework course at $1,900. The free instant audit and the Growth Conception plan cost nothing.

// WHY THIS QUERY IS SO HARD TO ANSWER

The reason you can't find app agency pricing online is that they don't want you to.

Search "app marketing agency cost" and you get ranges, not prices. Most app agencies run opaque monthly retainers — you request a quote, sit through a call, and only then hear a number, which is quoted to the ceiling of what they think you'll pay. Industry cost for that kind of managed help typically runs $10–50K per month, and the retainer hides the question that actually matters: what did we get for it this month. Others sell per-tool subscriptions — a store-creative sub here, an ASO sub there — and you become the operator stitching them together. We do neither.

Everyone else answers "how much" with a form. We answer it with a page.

// EVERY PRICE, ON THE PAGE

The whole menu. Nothing behind a quote wall.

OfferWhat it isPrice
Free instant auditThe 2-minute audit: Growth Score, funnel analysis, prioritized recommendations, a 90-day action planFree
Free Growth ConceptionDiscovery call → a comprehensive 10–15 page plan for how we'd grow your live app, in 2 days, yours to keepFree
Managed GrowthYour full growth function: senior strategists directing platform agents in a workspace you own; experiments shipped weekly$250/hour + plan
Pre-Launch StrategyFor founders with an idea but no live app yet: ICP, USP, positioning, GTM, channel plan, monetization modelfrom $2,500
Your Creative Team — UnlimitedA dedicated creative team working only on your app — store assets, paywalls, ad creatives; scoped case by casefrom $4,499/mo
Platform ImplementationBuild the system with you (Framework → Guided → Done-for-you), identical to the appdna.ai offerfrom $15,000
On-Site Team TrainingFive days in your office, on your app: your team leaves able to run growth without usfrom $30,000 + travel
Full framework courseThe complete app-growth curriculum plus the toolkit and prompt pack — available now on the platform$1,900

The audit and the Growth Conception are free, and always will be — there is no paid audit here. You never pay to find out whether we can help.

// THE PRICING, EXPLAINED BEFORE YOU ASK

The hour is the unit of price. The shipped work is the unit of value.

Managed Growth is priced by the hour on purpose. A retainer hides what you got; an hourly rate exposes it. So it never reads as open-ended, we publish the three shapes most clients take and what a typical month ships in each.

Focused~6 h/mo
$1,500/mo + plan

The "keep the system honest" tier — for teams who run day-to-day themselves.

A TYPICAL MONTH SHIPS
2–4 experiments live across your highest-leverage module
A weekly strategist pass on the Insight Inbox
One monthly strategy review call, log open on screen
Your backlog re-prioritized from results, in your workspace
Most common
Growth~18 h/mo
$4,500/mo + plan

The weekly experiment rhythm — for apps where growth is somebody's number.

A TYPICAL MONTH SHIPS
Experiments live weekly, across 2–3 modules in parallel
Creative variants for live tests, agent-drafted, strategist-reviewed
Monthly strategy review + a written decision log
Quarterly roadmap maintained from Growth Memory
Scale~45 h/mo
$11,250/mo + plan

The full outsourced growth function — commonly paired with the Creative Team.

A TYPICAL MONTH SHIPS
Multiple experiments live per week across the funnel
A weekly strategy call; strategist embedded in your channels
Full creative pipeline when paired with Your Creative Team
The quarterly compounding review

"A typical month" describes the shape of the engagement, not a quota. Hours flex month to month with your approval; the rate never changes. Platform plan billed separately per appdna.ai published pricing — it's your subscription, in your name, and it survives the engagement. See the full Managed Growth page →

// THREE WAYS AGENCIES CHARGE

It's not just the number. It's the model behind it.

Opaque retainerPer-tool subscriptionsOur transparent hourly
How you learn the priceRequest a quote, sit through a callPublic per-tool price, but you buy severalPublished on this page, in full
What sets the numberWhat they think you'll payFixed per tool, stacks as you add tools$250/hour × the hours you agree
What you can see it buysA monthly deliverable, loosely definedA dashboard — you operate itHours logged next to shipped work, in your workspace
Who does the workTheir team (or you never quite know)You, as the operator of their toolSenior strategists direct; platform agents execute
Funnel coverageVaries; often store-side onlyThe one slice each tool ownsThe whole funnel, in-app included
What you keep if you leaveUsually nothingRented memory resets at churnThe workspace, the data, the playbooks

The only system that executes across the whole funnel — including inside the app itself. Store page, ads, and creatives are half the funnel; paywalls, onboarding, retention, and win-back live inside the app, and our SDK ships changes there without a release. Store-side tools stop at the store.

Fire us and keep everything. See the full comparison →

The practice that became the platform.

+251%Aion BankiOS conversion
+30.5%Dunkin'D90 retention
−38.1%Homa GamesCPI
// FAQ

The real cost questions.

The smallest managed engagement most clients run is the Focused shape — about 6 strategist hours at $1,500 a month plus the platform plan. Below that, the honest answer is often the platform itself, self-serve, which we'll route you to. Pre-Launch Strategy starts at $2,500 as a one-time engagement. And the audit and Growth Conception cost nothing, so your first step is always free.

Now you know the price. See what it buys on your app.

Book a call and get a real 10–15 page plan in two days — where your funnel leaks, what we'd fix first and why, and a 90-day roadmap — or start with a two-minute audit. Both free, both yours to keep.