// AI-NATIVE AGENCYMost agencies now say they use AI. We are built out of it.
AppDNA is an AI-native app marketing agency for subscription apps. Senior human strategists set the direction and approve every change; the AppDNA platform — a specialist agent on every growth module — does the production, around the clock, in a workspace you own. Not an agency that added an AI feature. An agency whose production floor is software we built.
AppDNA Agency is an AI-native app marketing agency for subscription mobile apps. Senior human strategists own the strategy, direct the work, and approve every change; the AppDNA platform executes it with a specialist agent on each growth module — from store listing and paid acquisition to the paywalls, onboarding, and retention flows inside the app. The agency's marketing work is priced at $250 per strategist hour plus a platform plan, with typical monthly engagements from $1,500 to $11,250, and everything produced lives in a workspace the client keeps if they leave.
Human strategists. AI execution. Results that compound.
Every agency in the category now claims to "use AI." Here is what our version means, concretely, and it is a different thing:
A specialist agent sits behind each growth module — ASO, creative, paid UA, onboarding, paywalls, retention — watching your data continuously and drafting the work. No human team matches that throughput, and none does it around the clock.
Senior humans decide what is worth doing, kill what isn't, verify every finding, and approve everything before it ships. Strategy stays human. Execution is automatic.
Every change is approval-gated, rolls out at 10% of traffic first, and a stop-loss reverts anything that hurts a guarded metric.
An agency that pretends a room of people drafts all of this is either lying or overcharging. We put the model on the page because it is exactly why it works.
Store pages and ads are half the funnel. The other half is inside the app.
Most app-marketing agencies and AI tools stop at the store: ASO, paid UA, creative, competitor tracking. That is real work and we do it well — but it is the top of the funnel. The conversions and revenue are decided deeper: the paywall, the onboarding, the retention and win-back flows inside the app.
The only system that executes across the whole funnel — including inside the app itself. Store page, ads, and creatives are half the funnel; paywalls, onboarding, retention, and win-back live inside the app, and our SDK ships changes there without a release. Store-side tools stop at the store.
The practical effect: a change to your onboarding or paywall ships to devices in days, without an App Store release — so marketing experiments that used to wait six weeks for an engineering slot now ship weekly.
The marketing surfaces, run by strategists and shipped by agents.
Store listing, metadata, and screenshot tests that run continuously, not once a quarter.
Ad creatives, paywall designs, store assets; optionally a dedicated Creative Team for apps where creative is a real lever.
Campaigns and creative testing across the major ad platforms, tied back to in-app revenue, not just installs.
The in-app surfaces that decide conversion, shipped without a release.
Lifecycle messaging and journeys that survive the first billing cycle.
The ICP/USP work up top and the review/sentiment loop at the bottom.
Priced in the open. Shipped work on the page.
The practice that became the platform.
We ran this loop by hand for a decade before we automated it — around 300 apps worked on by the team behind AppDNA.
Not a tool you operate. Not a black-box retainer. A team, running on software you keep.
vs point tools / AI store-side software: they hand you a dashboard and ask your team to become the operator; we run it, across the whole funnel, in-app included.
vs a traditional agency: no black box, no six-week experiment cycles, and no knowledge that walks out with the account manager — everything lands in your workspace and Growth Memory.
The line no traditional agency can say: Fire us and keep everything. The workspace, the experiment history, and the playbooks stay with you.
Before hiring an AI-native agency.
No. The platform is our own software — a specialist agent per growth module, running in your workspace, that actually ships changes to your app. Generic AI can draft a caption; it cannot deploy a new paywall to your users under an approval gate. The difference is execution, not text generation.
See what an AI-native agency does with your funnel.
Book a call and get a real 10–15 page plan in two days, or start with a two-minute audit. Both free, both yours to keep.