// AI-NATIVE AGENCYRetention isn't won on the store page. It's won inside the app.
AppDNA is an app retention agency for subscription apps. Lifecycle messaging, push and in-app, email, win-back, churn — the surfaces that decide whether a user survives the first billing cycle all live inside your app, and that is exactly where most agencies and tools stop. Our SDK ships retention changes there without an App Store release, with senior strategists directing the work and the platform's agents executing it.
An app retention agency is a service that keeps users active and subscribed after install — the work that happens inside the app rather than on the store listing. AppDNA runs it end to end for subscription apps: lifecycle journeys, push and in-app messaging, email, win-back sequences, and churn prevention, with senior human strategists directing the work and the platform's agents executing it around the clock. Because these surfaces live inside the app, our SDK ships changes to devices without an App Store release. Retention is delivered under Managed Growth at $250 per strategist hour plus a platform plan, with typical monthly engagements from $1,500 to $11,250, and everything produced lives in a workspace the client keeps if they leave.
Store page, ads, and creatives get the install. Retention is a different surface entirely.
Acquisition and retention are not the same job, and they don't happen in the same place. The install is won on the store; the second, third, and twelfth week are won on the paywall recap, the onboarding your users half-finished, the notification that arrives at the right moment, the win-back email after a cancel. Store-side agencies and tools can watch a retention cohort dip — they cannot reach in and change the flow that caused it. That is the difference by architecture.
The only system that executes across the whole funnel — including inside the app itself. Store page, ads, and creatives are half the funnel; paywalls, onboarding, retention, and win-back live inside the app, and our SDK ships changes there without a release. Store-side tools stop at the store.
The practical effect: a change to your lifecycle flow or win-back journey ships to devices in days, without an App Store release — so retention experiments that used to wait six weeks for an engineering slot now ship weekly.
The retention surfaces, run by strategists and shipped by agents.
The sequences that carry a user from first session to habit, mapped to your funnel and rebuilt where they leak.
The right message at the right moment, tested continuously, not set once and forgotten.
The off-device half of lifecycle, orchestrated with the in-app half instead of running blind.
The sequences that recover users after a lapse or a cancel, before they're gone for good.
Reading the drop-off signals early and shipping the fix into the flow that caused them.
The aha moment that decides whether week one becomes week twelve.
Strategy stays human. Execution is automatic.
A specialist retention agent watches your cohorts continuously and drafts the work from your own data — the lifecycle change, the win-back variant, the message timing. Senior strategists decide what is worth shipping, kill what isn't, verify every finding, and approve everything before it goes live. Nothing ships without a person: every change is approval-gated, rolls out at 10% of traffic first, and a stop-loss reverts anything that hurts a guarded metric. That is how a small strategist team runs a full retention program at a throughput no room of people matches.
The practice that became the platform.
We ran retention work by hand for a decade before we automated it. The verified results that make the case:
We ran this loop by hand for a decade. AppDNA is the loop, automated.
Priced in the open. Shipped work on the page.
Before hiring a retention agency.
That is the whole point of ours. Most agencies advise on retention and hand the changes to your engineers; store-side tools monitor a cohort but can't touch the flow. Our SDK ships lifecycle, push, in-app, and win-back changes to your users directly, under an approval gate, without an App Store release.
See where your users leave — and what it takes to keep them.
Book a call and get a real 10–15 page plan in two days, or start with a two-minute audit. Both free, both yours to keep.