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International App Growth Partners

Transform Your App Users into Loyal, Paying Subscribers

We help subscription-based consumer mobile apps maximize revenue from downloads, acquire high-quality users, and achieve consistency. Through our data-driven, ROI-focused approach, we optimize every step of your user journey - from acquisition to long-term retention.

Flexible App Growth Services

What We Can Do For You?

Whether you need a complete growth transformation or targeted expertise, we help subscription-based apps achieve sustainable growth. Our flexible approach adapts to your goals - choose between our comprehensive Full-Funnel App Growth framework or individual Growth Accelerators to overcome specific challenges. Start with a free app analysis to identify your best path forward.
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Full-Funnel App Growth

Turn your app's potential into consistent growth through our comprehensive approach. We optimize every stage of your user journey - from acquisition to retention - using our proven four-step framework. Starting with a deep audit of your current performance, we implement data-driven strategies to reduce acquisition costs, boost conversion rates, and scale your subscriber base predictably. Perfect for subscription apps ready to transform their growth trajectory and achieve sustainable success.

App Growth Audit

A comprehensive 10-day analysis of your entire app funnel. We uncover your biggest growth opportunities, identify quick wins, and create a clear roadmap for sustainable growth. Get actionable insights and strategic recommendations backed by data, starting from £1,499.
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App Funnel Setup

Transform your growth strategy from plan to reality. We implement the key optimizations identified in your audit, setting up proper tracking, optimizing user acquisition channels, and building engagement frameworks. Get your growth engine running at full potential with proven systems and processes.
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App Funnel Optimization

Maximize your funnel's performance through continuous, data-driven improvements. We optimize every touchpoint to reduce acquisition costs, increase conversion rates, and boost subscriber retention. Turn more users into loyal, paying customers while improving unit economics.
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App Growth Sprint

Ready to scale? We accelerate your user acquisition while maintaining profitable unit economics. Through strategic channel expansion, creative optimization, and continuous testing, we help you reach new markets and grow your user base predictably and profitably.
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Growth Accelerators

Need expert help with specific growth challenges? Our Growth Accelerators deliver focused expertise exactly where you need it. Whether it's optimizing your app store presence, scaling user acquisition, or improving retention, each service is designed to create immediate impact while fitting seamlessly into your existing growth efforts. Get specialized support from industry experts without committing to a full-scale transformation. Perfect for apps with specific growth goals or internal teams looking to complement their capabilities.
App Store Optimization
Paid User Acquisition
App Marketing Automation
Analytics Implementation
Feedback Loop Optimization
Monetization Strategy & Optimization
App Growth Director as a Service
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Learn App Growth

Skip the trial and error - learn proven app growth strategies from industry experts. Access our comprehensive video courses, practical templates, and join a supportive community of app creators. Whether you're launching your first app or optimizing an existing one, we provide the knowledge and tools you need to succeed. Start with our free app growth fundamentals guide today.
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common app marketing challanges

Hard problems we’re solving for startups and medium sized apps

Rank for more keywords. Bring in more users. Upgrade your app. Increase conversions. As a full-service app growth & marketing agency, AppDNA can help you grow your app, engage your users, and get the possible ROI for your app marketing strategy.

"I want to start growing my app and I don’t know where to start"
"My cost of user acquisition are high"
"I need more downloads"
"My users uninstall my app after a few days of using it"
"I’m looking for an app growth agency that can provide me with a better ROI"
"We don’t have visibility into activities and results."
"Our App Store impressions dropped significantly."
"I can’t fixed my low app conversions."
"I need someone I can trust with my app marketing."
"I don’t now how to retain users in my app."
"I need a help with my ASO.
"Why am I no longer ranking for certain keywords in App Store?"
"We’ve heard about AppDNA’s KPI-based services and I want to started now."
"I need to fix my ratings & reviews."
"My competitors are ranking number 1 on app stores, how can I beat them?"
"I have monetization problems."
"I’ve been burned by another agency before, and still need help with my app."
"I don’t have time to do my app marketing"
Build Your App Marketing
why Us?

Why you should grow your app with AppDNA?

Through years of partnering with subscription-based apps, we've identified a critical gap in the market. While traditional marketing agencies focus on one-time user acquisition, they often miss the unique dynamics of subscription-based business models. The challenge isn't just getting downloads – it's about creating sustainable growth through long-term user engagement and retention.

We built our agency specifically to master the subscription app ecosystem. Our team lives and breathes subscription metrics: from CAC to LTV, from trial conversion rates to churn prevention. We understand that every marketing decision needs to align with your subscription model's core metrics, and we've developed specialized strategies that optimize for lifetime value, not just initial downloads.

What truly sets us apart is our holistic approach to subscription app growth. We don't just focus on top-of-funnel metrics – we optimize the entire user journey. From crafting compelling app store presentations that attract quality users, to designing engagement campaigns that boost trial conversions, to implementing retention strategies that reduce churn, every aspect of our methodology is calibrated for subscription success. We combine creative marketing with data-driven decision-making to help you build a predictable, scalable subscriber base that grows your recurring revenue month after month.
Combination of all areas: app marketing, mobile application management, UX/UI, Monetization

The result of app growth is the sum of app marketing, app management, UX/UI, and monetization activities that can be enhanced with technologies. Knowing these areas removes the risk of developing only one of them. Many times it turns out that a given client does not need support in acquisition at all, but monetization or automation of certain activities. Another client, in turn, does not need to develop UX / UI, but completely change monetization. Thanks to this, we develop what a given company needs.

Methods proven in real companies

When developing app marketing, one of the elements that makes results appear faster is using proven methods. This removes the risk of testing hearsay methods. Working with real clients, we are able to transfer best practices between them and thus bring results to our clients faster.

App Growth Audit before Service

During the project, there is a risk that the consultant will prepare a plan that does not suit the company or will not win the sympathy of the team. Each of our projects begins with an app growth audit, during which an action plan is created. This reduces the risk of misunderstanding between the client and the consultant and significantly reduces the risk of a failed investment. Thanks to this, the client, before starting the target project, is able to assess well whether the plan and the consultant are what they really want.

Types of services that allow the client to grow along with the development of cooperation

At AppDNA, we attach great importance to long-term cooperation because we know how tedious and inconvenient it is to change partners. This is also reflected in our services, which guide the client through the entire growth path. From an audit, thanks to which you can find out what elements need improvement and we can define an action plan, through app growth kickstart, where we can build an effective app marketing funnel, to a fully KPI-based app growth sprint service, where we will deliver the assumed results or we will refund you 100% costs.

KPI-based app growth sprint

With our KPI-based growth sprint, your success is our success. Leveraging the wealth of data in our internal warehouse, we use advanced analytics and machine learning to deliver performance-driven results. We are confident in our ability to meet the established KPIs, so much so that we will continue working for free if they aren't met, and even return your money if we still can't achieve them.

Own App Growth Frameworks

As an app growth consulting company, we are able to transfer know-how between organizations, and thus provide clients with real solutions and ideas for development that are already proven in action. This significantly reduces the risk of failure.

We say if we can't

We are a team of consultants whose mission is to be honest with the client and his team. If during the project we come across a challenge that we cannot deal with, we immediately inform the client about it and together we look for a replacement solution.

Our Process

A simple, yet powerful and  efficient process

Following our easy 4 step process will assure your app growth & success.

1. Initial Consultation & Free App Report

Start your growth journey with a focused analysis of your app's potential. Through a brief consultation, we'll understand your unique challenges and analyze your current performance metrics. On the call, you'll receive a custom report highlighting your 3 biggest optimization opportunities - actionable insights you can implement immediately to improve your app's growth. This free analysis demonstrates our expertise and approach, helping you make an informed decision about your next growth steps, whether you choose to partner with us or not.

2. App Growth Audit

An App Growth Audit, conducted in collaboration with the client, allows us to identify and eliminate growth blockers, accurately calculate the app funnel, and develop a strategic roadmap for the coming months. This process also helps us efficiently allocate tasks between the agency and the client, ensuring resources are not duplicated and costs are minimized by focusing only on what’s essential, while enabling the client to handle tasks that can be managed internally.

3. Work schedule

The result of the app growth audit is a strategy, audit and action plan developed together with the client that will lead the application to the intended goal.

4. Cooperation

Joint implementation of the agreed schedule based on our app growth framework and the selected cooperation model (subscription or project).

See the video about our process
companies we work with

Who We Work With?

We partner with direct-to-consumer subscription apps at every stage of their journey - from ambitious startups to established scale-ups. Our sweet spot is working with teams who are committed to data-driven growth and building sustainable subscription businesses. Whether you're launching your first subscription product or looking to scale across markets, we have the expertise to accelerate your growth.

Early-Stage Apps

Marketing Budget: £1,000- £3,000 /mo

We partner with apps that are just beginning their growth journey. A modest budget doesn't have to limit your potential. We craft tailored solutions that maximize every marketing dollar, focusing on the most impactful channels and strategies to help you establish market presence and begin building your subscriber base.

Growing Apps

Marketing Budget: £3,000- £10,000 /mo

For established apps with proven product-market fit, we help unlock their full growth potential. Our strategies for mid-range budgets combine agility with comprehensive marketing approaches, ensuring sustainable subscriber growth and improved retention metrics. We focus on scaling what works while continuously testing new acquisition channels.

Scale-Ups

Marketing Budget: from £10,000 /mo

For apps ready to accelerate growth, we develop sophisticated, multi-channel strategies that enable rapid scaling while maintaining healthy unit economics. Our solutions encompass both immediate growth opportunities and long-term strategic objectives, leveraging advanced analytics and optimization techniques to stay ahead of the competition.
app categories

What apps do we work with?

Whether you're in health & fitness, productivity, education, business, or lifestyle, we tailor our app growth strategies to your market's unique dynamics and challenges. Our experience spans across various app categories, allowing us to adapt proven growth frameworks while understanding the specific nuances of each vertical.

Business

Professional networking, team collaboration, and business management apps that drive workplace efficiency. We help optimize B2C conversion funnels while maintaining enterprise-grade user acquisition strategies.

Education

Language learning, skill development, and online course apps that deliver meaningful learning outcomes. Our strategies focus on optimizing trial conversions by showcasing quick user progress.

Entertainment

Streaming platforms, gaming, and content discovery apps that keep users engaged. We specialize in creating retention loops that turn casual users into paying subscribers.

Health & Fitness

Digital fitness programs, wellness trackers, and meditation apps that help users achieve their health goals. We excel at creating engagement strategies that drive healthy subscription metrics through proven user motivation techniques.

Lifestyle

Habit tracking, personal development, and mindfulness apps that improve users' daily routines. We specialize in creating emotional connections that transform casual users into long-term subscribers.

Photo & Video

Creative tools, filters, and editing apps that enhance users' visual content. Our approach combines feature discovery with engagement tactics to build a sustainable subscriber base while minimizing churn.

Productivity

Task management, note-taking, and workflow tools that boost user efficiency. We help you demonstrate clear ROI and convert free users into loyal subscribers through strategic feature education.

Social Networking

Dating apps, community platforms, and social discovery tools that connect people. We focus on optimizing matching algorithms and user experience to drive premium subscription adoption.

Sports

Live scores, training, and team management apps that serve sports enthusiasts. Our strategies focus on seasonal engagement and creating year-round value for subscribers.

Travel

Trip planning, booking, and travel guide apps that enhance the journey experience. We help convert one-time travelers into subscription members through smart engagement strategies.

Utilities

Security, storage, and tool apps that solve everyday problems. We excel at demonstrating premium value and creating clear upgrade paths for essential features.
Your App Growth Journey

Turn your app's challenges into success stories

We’ll help you grow sustainably

Before AppDNA

With AppDNA

Unsure what to focus on
Expert team that knows subscription apps
Spending too much to get new users
Proven ways to grow your app
Unclear app message to customers
Clear plan you can understand
Ineffective ads
Decisions based on real data
Too much work, not enough time
Finding big opportunities for growth
Confusing app funnel that loses potential users
App that turns visitors into paying users
Build Your App Marketing
About Us

The great team of industry experts behind Growth

AppDNA is a mobile app growth consulting agency working with companies to build, optimize and generate more value for our clients’ mobile applications. Our main goal is turn your downloads to dollars. We are ROI-focused app marketing company working in KPI-based model where you pay only for the results. You're just a few months away from your app success.

About Us
Case Studies

The results speak for themselves

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Pippin

Pippin App's Journey to Optimizing Subscription Conversions

Through a comprehensive app growth audit and strategic implementation of key recommendations, Pippin App successfully addressed its challenges and achieved remarkable results. By redesigning the user onboarding process, implementing customer journey map for retention and engagement strategies, Pippin App experienced a substantial increase in subscription conversions. The case study of Pippin App exemplifies how a systematic and data-driven approach to app growth can unlock.

+167%
Install-to-Subscription Conversion
100%
Consistency in the app marketing funnel
Homa Games

How we achieved the conversion increase by 40% and optimized user acquisition costs by 38% for Homa Games.

Homa Games asked AppDNA to help them grow organic acquisition of their games. The main focus was to increase download conversion and testing. We introduced our own optimization framework for metadata and creative optimization. They’ve got not only the huge conversion increase and we also decrease the total cost per install.

+40%
Conversion Increase
-38.1%
CPI Decrease
Build Your App Marketing

Our Impact

Partnering with the AppDNA team to optimize our app, Pippin, has been an incredible experience. Their expertise in app growth strategies and their dedication to our success have truly made a difference in our business.

AppDNA conducted a comprehensive app growth audit and provided us with actionable recommendations tailored to our specific challenges. They helped us address critical areas such as user onboarding, retention, ASO, and reviews optimization. Their insights and guidance allowed us to revamp our user onboarding process, implement effective engagement strategies, improve our app store visibility, and optimize our reviews and ratings.

The results have been outstanding. Our conversion rates from installs to paid subscriptions increased by a remarkable 167%.

We wholeheartedly recommend AppDNA to any app owner looking to unlock their app's full potential. Their expertise, professionalism, and commitment to delivering tangible results are commendable. It has been a pleasure working with the AppDNA team, and we look forward to continuing our partnership
CEO
Pippin
I had the pleasure of working with AppDNA on an app growth audit for my blood pressure app, and I'm thrilled with the results. The audit helped increase our organic visibility and downloads, which has had a significant impact on our business.
Owner
Blood Pressure Tracker+
AppDNA is the best ASO Agency for Google Play and App Store I know. They were able to identify the most important factors to improve our app's visibility in the stores and they delivered results quickly. AppDNA team have in-depth knowledge on how to boost our app subscription monetization performance.
Martin Luther
Product Designer at Uber.INC
CEO
Dine4Fit
Working with AppDNA was a great time. They helped Aion Bank optimize ASO during launch phase in Belgium. They helped us increase conversion by 251% . They also increase organic downloads by 71% which help us lower total customer acquisition cost.
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Head of Brand Marketing
Aion Bank
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Articles & News

Browse our content on app growth marketing

Read our experts articles about building and growing mobile apps.

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Mastering the App Marketing and Growth Process: Inside Our Framework for Experimentation, Continuous Improvement, and Funnel Optimization

In the competitive world of apps, mastering the marketing and growth process is key to success. This blog post dives into our comprehensive framework, covering everything from initial audits to continuous improvement and funnel optimization. Discover how we leverage experimentation, PDCA methodology, and a data-driven approach to refine strategies and maximize user acquisition and retention. Whether you’re looking to reduce costs or attract high-quality users, our guide provides actionable insights and practical steps to elevate your app’s performance. Ready to transform your app’s growth journey? Let’s get started!

August 1, 2024

Paywall Optimization Tips: Unlocking the Secrets to App Subscription Success

Hey there! Struggling to perfect your paywall strategy and boost subscription numbers? Don’t worry, I’ve got you covered. Check out these five must-try tips for optimizing your app’s paywall and maximizing subscription revenue. From effective onboarding to varied paywall strategies, these insights will set you on the path to success.

July 29, 2024

8 Myths About App Growth: Debunked

Discover the truth behind common misconceptions about app growth. In this article, we debunk eight prevalent myths that can hinder your app’s success. From the necessity of a growth strategy to the importance of a data-driven approach, learn how to navigate the complexities of app marketing and ensure your app thrives in a competitive market. This excerpt provides a clear summary of the article’s content, enticing readers to learn more about debunking app growth myths.

July 24, 2024
The power of collaboration: our partners and tools are the secret to our app marketing success! 🤝

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