// AI-NATIVE AGENCYYour revenue is decided at the paywall. Not on the store page.
AppDNA is an app monetization and paywall optimization agency for subscription apps. Paywalls, pricing, trials, packaging — the in-app surfaces that turn an install into revenue — are exactly the surfaces store-side agencies and tools can't touch. Our SDK ships changes to them without an App Store release, with senior strategists directing the work and the platform's agents executing it.
An app monetization agency is a service that grows the revenue a subscription app earns from its existing users — the paywall, pricing, trial structure, and package design that convert an install into a paying subscriber. AppDNA runs it end to end: paywall optimization, price and offer testing, trial and free-tier design, and package structure, with senior human strategists directing the work and the platform's agents executing it around the clock. Because these are in-app surfaces, our SDK ships changes to devices without an App Store release. Monetization is delivered under Managed Growth at $250 per strategist hour plus a platform plan, with typical monthly engagements from $1,500 to $11,250, and everything produced lives in a workspace the client keeps if they leave.
Store pages and ads bring the install. The paywall decides the money.
Acquisition gets a user to open the app. What they pay, whether they start a trial, whether they convert before it ends, whether they pick the annual plan — all of that is decided at surfaces that live inside the app: the paywall, the offer, the price, the package. Store-side agencies and tools optimize the listing and the ads and then hand the paywall to your engineers and a subscription vendor. They can watch conversion; they can't ship the change. That is the difference by architecture.
The only system that executes across the whole funnel — including inside the app itself. Store page, ads, and creatives are half the funnel; paywalls, onboarding, retention, and win-back live inside the app, and our SDK ships changes there without a release. Store-side tools stop at the store.
The practical effect: a paywall redesign or a new pricing test ships to devices in days, without an App Store release — so monetization experiments that used to wait six weeks for an engineering slot now ship weekly.
The monetization surfaces, run by strategists and shipped by agents.
Layout, copy, timing, and offer, tested continuously against your own conversion data.
Price points and tiers tested on your users, tied back to revenue and LTV, not just install-day conversion.
Trial length, reminders, and hard-vs-soft structure, tuned to convert before the trial ends.
The plans and bundles you sell, and how they're presented at the decision moment.
Win-back offers, intro pricing, and seasonal promos, shipped and reverted without a release.
Where and when the paywall appears in the flow, which is often the real lever.
Strategy stays human. Execution is automatic.
A specialist monetization agent watches your paywall and conversion data continuously and drafts the work — the new paywall variant, the price test, the trial change — from your own numbers. Senior strategists decide what is worth shipping, kill what isn't, verify every finding, and approve everything before it goes live. Nothing ships without a person: every change is approval-gated, rolls out at 10% of traffic first, and a stop-loss reverts anything that hurts a guarded metric. Pricing changes are handled with particular care — no universal “paywalls double” promise, because monetization is contextual and per-segment.
The practice that became the platform.
We ran conversion and monetization work by hand for a decade before we automated it. Verified results from that services era:
We ran this loop by hand for a decade. AppDNA is the loop, automated.
Priced in the open. Shipped work on the page.
Before hiring a monetization agency.
Ours ships it. Most agencies audit your paywall and hand the redesign to your engineers; store-side tools can't reach it at all. Our SDK deploys the new paywall, price test, or trial change to your users directly, under an approval gate, without an App Store release.
See what your paywall is leaving on the table.
Book a call and get a real 10–15 page plan in two days, or start with a two-minute audit. Both free, both yours to keep.