paid user acquisition for subscription-based apps
Scale Your App Growth Through Strategic Paid User Acquisition
Paid UA doesn't work for our app.' We've heard this many times from app developers. Usually, the problem isn't the channel - it's the strategy. Success in paid user acquisition comes from understanding your user journey, optimizing for the right metrics, and continuously improving your campaigns.
How We Scale Your App Growth
Apple Search Ads
Capture high-intent users directly in the App Store. We optimize your Apple Search Ads campaigns to target users actively looking for apps like yours, typically delivering the highest conversion rates and user quality of any paid channel.
Google App Campaigns
Reach potential users across Google's entire network including Play Store, Search, YouTube, and Display. We optimize your campaigns using Google's machine learning while maintaining control over your targeting and creative strategy.
Meta Ads (Facebook & Instagram)
Target potential users based on detailed demographic and behavioral data. We create campaigns that showcase your app's value through engaging creatives and precise audience targeting, particularly effective for consumer apps.
TikTok Ads
Tap into one of the fastest-growing user acquisition channels. We help you reach younger audiences through native-feeling creatives and strategic targeting, perfect for apps seeking growth among Gen Z and millennial users.
Snapchat Ads
Connect with a highly engaged younger audience. We create immersive ad experiences that feel native to the platform while driving quality installs through specialized formats like AR lenses and story ads.
Strategic Network Selection
Beyond the major platforms, we help you discover and leverage high-potential alternative networks where your ideal users spend time. From Reddit Ads for engaged communities to Snap Ads for younger audiences, or specialized networks like Apple News for premium content consumers - we identify and test channels that align with your user acquisition goals and audience behavior
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Step 1
Strategic Planning
We begin by understanding your app's unique value proposition, analyzing your existing data, and mapping out your user journey. This helps us identify the most promising channels and targeting strategies based on where your ideal users spend time and how they make decisions.
We're analyzing:
- Your target audience behavior
- Competitive landscape
- Historical performance data
- Unit economics and LTV
- Channel opportunities
We're analyzing:
- Your target audience behavior
- Competitive landscape
- Historical performance data
- Unit economics and LTV
- Channel opportunities
Step 2
Campaign Structure
Based on our analysis, we build optimized campaigns across selected channels. Each campaign is structured to maximize performance through precise audience targeting, compelling creative assets, and efficient bidding strategies. We implement comprehensive tracking to ensure every dollar spent can be tied to specific outcomes.
We build optimized campaigns focusing on:
- Custom audience targeting
- Creative strategy
- Bidding optimization
- A/B testing framework
- Performance tracking
We build optimized campaigns focusing on:
- Custom audience targeting
- Creative strategy
- Bidding optimization
- A/B testing framework
- Performance tracking
Step 3
Continuous Optimization
Once campaigns are live, we enter a cycle of constant improvement. Through daily monitoring and weekly optimization cycles, we refine targeting, refresh creatives, adjust bidding, and scale what works. Our data-driven approach means we can quickly identify and double down on winning strategies while efficiently testing new opportunities.
We maintain performance through:
- Daily budget management
- Creative refreshes
- Audience refinement
- Performance analysis
- Scale opportunities
We maintain performance through:
- Daily budget management
- Creative refreshes
- Audience refinement
- Performance analysis
- Scale opportunities
Our Process
How We Execute Paid UA
Our approach to paid user acquisition goes beyond simply running ads. We build comprehensive growth systems that consistently deliver quality users at sustainable costs. Starting with a deep analysis of your app's unit economics and user behavior, we create a strategic UA framework tailored to your goals. Through continuous testing and optimization, we identify the most effective channels, messages, and audiences for your app.
This systematic approach has helped apps across categories achieve sustainable growth while maintaining healthy unit economics. Whether you're looking to scale user acquisition or improve the efficiency of your existing campaigns, our process ensures consistent, predictable results.
Get Your UA Strategy PlanThis systematic approach has helped apps across categories achieve sustainable growth while maintaining healthy unit economics. Whether you're looking to scale user acquisition or improve the efficiency of your existing campaigns, our process ensures consistent, predictable results.
Get a customized UA strategy to acquire more quality users at lower costs
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Campaign Types We Master
User Acquisition Campaigns
Focus on acquiring new users at scale while maintaining target CPIs. We optimize for quality installs using advanced targeting, creative testing, and bid management.
Retargeting Campaigns
Re-engage users who've shown interest but haven't converted. We create personalized campaigns based on user behavior and app interactions to drive higher conversion rates.
Custom Product Page Campaigns
Create targeted experiences for different user segments. We design and test custom product pages aligned with your ad campaigns to improve conversion rates.
Subscription Campaigns
Specifically designed to acquire users with high subscription potential. We optimize for trial starts and paid conversions using advanced targeting and subscription-focused messaging.
Seasonal & Event Campaigns
Capitalize on peak seasons and events relevant to your app. We create timely campaigns that align with user interests and purchasing patterns.
Retention Campaigns
Focus on keeping your valuable users engaged. We design campaigns that target existing users with relevant content and offers to maintain engagement and reduce churn.
Brand Awareness Campaigns
Build recognition and trust for your app. We create campaigns that establish your app's presence in your category while maintaining efficient cost metrics.
What You'll Gain Working With AppDNA
Efficient Budget Allocation
Your campaigns target only users with high potential for long-term value and engagement. We optimize your spend across channels to maximize ROI.
Your campaigns target only users with high potential for long-term value and engagement. We optimize your spend across channels to maximize ROI.
Quality User Acquisition
Attract users who are more likely to subscribe and stay active. Scale across user segments from casual to power users, focusing on those with highest lifetime value potential.
Attract users who are more likely to subscribe and stay active. Scale across user segments from casual to power users, focusing on those with highest lifetime value potential.
Complete Performance Visibility
Access real-time campaign data and comprehensive analytics through our transparent reporting system. Monitor your success metrics anytime.
Access real-time campaign data and comprehensive analytics through our transparent reporting system. Monitor your success metrics anytime.
Achieve Growth Targets
Whether using Apple Search Ads, Google UAC, or social media campaigns, we ensure your campaigns hit their targets consistently.
Whether using Apple Search Ads, Google UAC, or social media campaigns, we ensure your campaigns hit their targets consistently.
Expert Campaign Design
Benefit from our extensive experience in scaling subscription apps across various categories. Our proven frameworks adapt to your specific needs.
Benefit from our extensive experience in scaling subscription apps across various categories. Our proven frameworks adapt to your specific needs.
Measurable Results
Get clear insights into your key metrics: CAC, LTV, retention rates, and subscription conversions. Make data-driven decisions with confidence.
Get clear insights into your key metrics: CAC, LTV, retention rates, and subscription conversions. Make data-driven decisions with confidence.
Strategic Channel Mix
Reach your ideal users across multiple channels with optimized messaging and timing. Create a diversified acquisition strategy that reduces risk.
Reach your ideal users across multiple channels with optimized messaging and timing. Create a diversified acquisition strategy that reduces risk.
Lower Acquisition Costs
Optimize your campaigns continuously to reduce costs while maintaining user quality. Improve your unit economics systematically.
Optimize your campaigns continuously to reduce costs while maintaining user quality. Improve your unit economics systematically.
Data-Driven Growth
Make confident decisions based on comprehensive performance data and market insights. Scale what works, adjust what doesn't.
Make confident decisions based on comprehensive performance data and market insights. Scale what works, adjust what doesn't.
Optimized User Journey
Every campaign aligns with your funnel stages to deliver the right message at the right time, maximizing conversion probability.
Every campaign aligns with your funnel stages to deliver the right message at the right time, maximizing conversion probability.
Scalable Acquisition
Build sustainable growth systems that can scale predictably as your app grows. Create repeatable success patterns.
Build sustainable growth systems that can scale predictably as your app grows. Create repeatable success patterns.
Case Study
How we achieved the conversion increase by 40% and optimized user acquisition costs by 38% for Homa Games.
-38%
Optimized user acquisition costs
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Frequently Asked Quesions
What's the minimum budget needed for effective paid UA?
How quickly will we see results from paid UA campaigns?
Our app is in a niche category. How do we know paid UA will work for us?
How do you ensure campaign data accuracy and transparency?
What does client support look like at AppDNA?
Do we need an optimized app funnel before starting paid UA?
What metrics do you track and optimize for?
Can you help with ASO alongside paid UA?
How do you handle creative production?
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